Our Giraffe Legacy

The GreatNeck giraffe debuted in our logo in 1937.

Over the decades, the giraffe has stretched its way through numerous ad campaigns and promotions. Today, the giraffe continues to be a key element in our branding, appearing on products, packaging and advertising, bridging our century-old heritage with modern solutions to today's DIY customers.

It's more than a logo—it's a reminder of our roots in quality hand tools since 1919, inspiring generations to reach new heights in their projects and proving that a touch of fun can create a timeless connection.

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